Categorie : STRATEGIE

July is in full swing, the beaches and other tourist spots are filling up and your audience is getting smaller. As a brand, you're probably wondering if you should slow down or even take a break. So how do you communicate during the summer? Check

Creating an engaged community on social networks takes both time and patience. But believe me, the benefits for your brand are far from insignificant! Bonding with your audience allows you to develop consideration for your brand. And the more engaged a community is, the more

Have you ever heard of crowdfunding before? Not only is launching your brand with the help of crowdfunding the best way to raise funds to develop your brand faster, it also allows you to ensure the viability of your project by directly reaching out to

The choice of your distribution channels is far from meaningless. It stems from your brand strategy and serves your objectives in terms of sales, costs and positioning. Direct distribution or with intermediaries? Short or long circuit? Here are my tips for choosing the most relevant

The fashion industry is very competitive: every day, new brands emerge and try to make a name for themselves within this vast ecosystem. To differentiate yourself from the brand next door, you need to highlight your singularity and make your brand truly unique. Discover the

You may have all the keys to develop your business, but if you don't have the right mindset, you'll have trouble making your brand a success. To free yourself from your limiting beliefs and give the best of yourself, I would like to share with

If you want to promote your brand, sell more and build an engaged community, social networks are the best communication channel to do so. But be aware that being present on a social media network and posting from time to time is not enough. To

Behind each strong brand there is a founder with an original concept that translates into a product, evolves into a collection, and becomes a brand. You have successfully completed your first steps, your concept is ready, you have identified the niche in the market that

You are in the middle of finalizing your project and you are wondering whether it is possible to launch your brand without a website? To help you see things more clearly, we offer you our advice as well as alternatives to creating a website. Creating

The business model canvas (BMC) is a simple yet effective tool! It's perfect for all types of structures, markets, positioning, products and services. It is also ideal for an entrepreneur who is just starting or already has an existing company that is repositioning itself. The