They are an International showcase which help enhance the visibility of young creative brands in the eyes of the press and buyers, a trend laboratory as well as a genuine source of inspiration: just as many reasons for a designer brand to make its presence known at one of the top fashion trade shows!
However, it is not always easy as a creator to know if it’s convenient or not to take part in a trade show and how to choose wisely which one to participate in.
Trade shows are, above all, places to meet and exchange with others.
While the main objective is often to find future international reseller partners, it is also the ideal opportunity to forge ties with exhibitors, buyers and the press, discover certain trends and draw inspiration from the surrounding ecosystem.
In recent years, young creative brands have transformed the landscape of accessories, jewelry, leather goods and footwear through their uniqueness, the revival of a particular know-how and the use of old traditions.
Taking part in a trade show can also lead to creative collaborations or co-branding projects!
To help you save time, here is a summary of the top fashion trade shows dedicated to young creative brands! At the end of the list, you will also discover 4 trade shows specifically dedicated to jewelry designers and retailers.
• WHO’S NEXT
The leading fashion trade show
More than 25 years after its creation, Who’s Next is the international trade show leader for women’s fashion in Europe. In September and January the event brings around 50,000 visitors to the Parc des Expositions at the Porte de Versailles in Paris, to visit 1,200 French and international ready-to-wear brands. Buyers, brands, journalists and trendsetters from more than 100 countries together create the trends for each season over 4 days of networking, conferences, lifestyle activities and celebrations.
www.whosnext.com
• PREMIÈRE VISION NEW YORK
The main event in North America for fashion professionals
For 2 days, twice a year, at Pier 94, the six major industries supplying materials and services to the global fashion industry – Yarns, Fabrics, Leather, Designs, Accessories & Manufacturing – come together in New York City. 6 shows, 6 professions, 1 meet-up. A complete and transversal offer.
www.premierevision-newyork.com
• TRANOÏ
The leading B-to-B event of Paris Fashion Week
Four times a year during Paris Fashion Week, TRANOÏ fashion events take place in prestigious venues and help establishing connections between high-end retailers and innovative designers via the most curated trade shows. It remains the number one choice for top buyers from all around the world. More than just a business gathering, TRANOÏ is also a meeting place in the heart of Paris and a source of inspiration for the fashion community. It also features fashion installations, runway shows, parties, and a wide array of events.
www.tranoi.com
• PREMIERE VISION PARIS
Bi-yearly global event for fashion professionals
For 3 days, 2 times a year, at Paris-Nord Villepinte, the six major industries supplying materials and services to the global fashion industry (including : Yarns, Fabrics , Leather , Designs , Accessories, Manufacturing) come together in Paris.
www.premierevision.com
• PREMIERE CLASSE
The unmissable fashion trade show of Paris Fashion Week
For 30 years, the event has presented the accessory trends of the coming season and the young creators who are creating the fashion of tomorrow.
Recognized for its high-end selection, the show features brands and creators of jewelry, shoes, leather goods and accessories specially chosen for their creativity, originality and style.
The bonus of Premiere Classe is a full ready-to-wear collection.
www.premiere-classe.com
• SALON MADE IN France PREMIERE VISION
Special Made in France show organized with Première Vision’s expertise
This show highlights all the French fashion industry regions and their know-hows by bringing together exhibitors with identified skills and expertise. 3 400 visitors in April 2019: leading names in luxury, designers, young designers, costume designers and couture houses, as well as fashion, accessory, lingerie, sportswear, furnishings and cosmetics brands.
A show offer in 8 specialty areas: Creative Technology / Manufacturers, Knitters / Accessories/ Materials / Finishers / Components / Services / Professional Organisations and Training.
www.madeinfrancepremierevision.com
• BLOSSOM PREMIERE VISION
A recent show towards creative, luxury and high-end fashion brands
Twice a year, Première Vision, the international leader of professional shows for fashion materials and services, organizes this exclusive new event dedicated to the first launch of collections. Initiated in July 2016, Blossom Première Vision is targeted to creative, luxury and high-end fashion brands.
Blossom Première Vision welcome more than 110 exhibitors – weavers, tanners and accessories manufacturers – to the Carreau du Temple in Paris.
They were all selected by Première Vision on the basis of the quality and creativity of their products.
www.blossompremierevision.com
*** Specifically for jewelry brands and retailers ***
• BIJORHCA PARIS
The meeting place in Paris for jewelry professionals
Twice a year, it allows nearly 12,000 buyers to meet more than 300 designers, suppliers, manufacturers and service providers.
A unique opportunity to discover a complete and representative offer but also to identify the trends and innovations of the jewelry market.
The first show in January is just next to Who’s Next so very convenient if you want to visit both at the same time.
www.bijorhca.com
• JCK Las Vegas
The leading jewelry event in North America for mid-end brands
JCK Las Vegas is the leading jewelry event in North America open to all jewelry professionals. Each year, the industry gathers where the latest awe-inspiring domestic and international designers and most sought after trends are showcased in a secure environment.
www.lasvegas.jckonline.com
• Couture Show
The global authority of designer fine jewelry and luxury timepieces.
COUTURE Las Vegas, held annually at the luxurious Wynn & Encore hotels, is the most exclusive and intimate destination for the luxury jewelry and timepiece market. Catering to an elite community of renowned heritage brands, emerging design talent, the finest retailers and award-winning media from around the globe, COUTURE is the premier event where the jewelry industry gathers to connect, collaborate and conduct business.
www.thecoutureshow.com
• Vicenza Oro
The largest Show in Europe for Gold and Jewelry
Authentic Business Hub for the industry, Vicenza Oro is able to bring together the most authoritative players in the gold and jewelry world. A primary access route to the European markets, the Russian-speaking countries and the Middle East, it is not only the perfect place in which to develop business and consolidate relations, it is also a privileged observatory for understanding the latest trends in terms of style and design on the gold and jewelry market.
www.vicenzaoro.com
For young designer or jewelry brands, participating in a trade show is an investment: a financial one, as the rented space is costly and sometimes even very expensive, also in terms of time and resources. It is of course not necessary to be present at all of them. In fact, it’s best to do only one or two of the top fashion trade shows by selecting them wisely according to their objectives and target(s).
Hi, I am Céline Gainsburg-Rey
I accompany the craftsmen creators and entrepreneurs to reveal their brand and establish their strategy to go upmarket and reach new objectives.
I also intervene for specific and tailor-made requests according to your needs.
Would you like to participate in one of the top fashion trade shows and put all the chances on your side to make it a success? Good preparation, the proper tools on-site and clear objectives will be the keys to your success.
